Marvel
CONCEPT | MOTION GRAPHICS | ANIMATION
This video is a conceptual motion graphics advertisement for Marvel Studios at ComicCon 2018. This ad explores the use of animation to market to a target demographic by syncing movement with the timing of music to create energy and natural flow.
I storyboarded major events for the ad to plan camera angles, movement, lighting, focus, typography, and other visual elements. These then guided the animation process in After Effects. Each composition uses iconography, color, and shape to represent a specific actor and superhero. Webs and reds represent Spider-Man, lightning and teals represent Thor, and HUD elements in red and blue represent Iron Man.
